For The Fashion Outsider’s Fall 2012 Runway Report, I reviewed approximately 80% of the fall runway shows uploaded to the Style.com app. I catalogued images based on trends I noticed and the Pantone’s Fall 2012 colour report. The images were then placed into an InDesign template along with the names of the corresponding designers. Trends and colours were named and the JPEGs were made from the 110 page report. Trends were to be posted every few days throughout the month of September and would form a foundation for content posted from October to January. Only a few were published before the team and I decided that we were no longer able to maintain the site as a side project. I have included a condensed version of the colour report here.