Art Direction, Creative Direction, Graphic Design

Fashion Feels Good

Window Poster Window Poster
Wall Banner Wall Banner
Wall Banner Wall Banner
Wall Poster Wall Poster
Wall Poster Wall Poster
Table Sign Table Sign
Table Sign Table Sign
Table Sign Table Sign
Table Sign Table Sign
Table Sign Table Sign
Table Sign Table Sign

 

Fall 2011 Campaign and Signage

Warehouse One – The Jean Store

 
Warehouse One’s Fall 2011 ad campaign was based around the concept that “Fashion Feels Good.” The buyers had made an investment in extended sizes and we were trying to ease our customer into some more fashionable styles. The Warehouse One customer typically shies away from the idea of “fashion” as they associate it with being pretentious and expensive. I wanted to show them that fashion can be fun, easygoing and comfortable. The campaign was approved and ran from August to October 2011.

*Images courtesy of Warehouse One – The Jean Store.

 

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