Dex Fall Campaign

For Dex's Fall 2019 promotional materials, I had the privilege of providing the art direction and planning/managing the shooting day. We rented an AirBnB in Magog, Quebec for the shoot and the marketing director and I went out the week prior to scout locations for each of the shots. I also coordinated the entire day where nearly 30 shots were taken between 4 models and 3 photographers for the 4 divisions of Dex. Usign scripts in InDesign and exports of style data from the production management software, I was also able to reduce production time for each linebook that season to a few hours from what would previously have taken 2 weeks per book.