Trendslation, an online magazine aimed at a younger, more fashionable customer, was a project I recommended and launched for Warehouse One. I produced 10 issues while I worked for the company. The name is a combination of the words Trend and Translation. The magazine translates fashion trends into more casual, wearable concepts using Warehouse One product.
The publication aims to educate and inspire this customer and only contains product readily available in the stores. I was responsible for content development, sourcing/photographing images, copy writing, layout and overseeing its upload to the website.
The January 2012 issue focussed on the theme of easing into spring while it’s still chilly outside with bright accessories and light weight sweaters.
*Images courtesy of Warehouse One – The Jean Store.